miss its/the mark
idiom
: to fail or be wrong
Their estimates completely missed the mark.
The ad campaign was supposed to appeal to young people but it missed the mark.
Examples of miss its/the mark in a Sentence
Recent Examples on the Web
Of course, some friendships among colleagues are genuine, but some managers miss the mark when building rapport, especially if there is a generational gap.
—
Bruce Tulgan, Forbes.com, 2 Apr. 2025
The fearmongering from the fake news media and globalist zealots who espouse free markets but have seldom experienced one miss the mark on why President Trump is fighting for American manufacturing workers.
—Faisal Kutty, Newsweek, 10 Mar. 2025
When Virality Backfires Jumping on trends can be tempting, but when brands misjudge cultural sentiment and miss the mark, virality can turn into a PR disaster.
—Angelique Kuiper, Rolling Stone, 5 Mar. 2025
Without a system to track training outcomes, employer demand, and hiring trends, workforce programs often miss the mark in aligning talent supply with demand.
—Brynn Cooksey, Forbes, 2 Mar. 2025
See All Example Sentences for miss its/the mark
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Bruce Tulgan, Forbes.com, 2 Apr. 2025
The fearmongering from the fake news media and globalist zealots who espouse free markets but have seldom experienced one miss the mark on why President Trump is fighting for American manufacturing workers.
—Faisal Kutty, Newsweek, 10 Mar. 2025
When Virality Backfires Jumping on trends can be tempting, but when brands misjudge cultural sentiment and miss the mark, virality can turn into a PR disaster.
—Angelique Kuiper, Rolling Stone, 5 Mar. 2025
Without a system to track training outcomes, employer demand, and hiring trends, workforce programs often miss the mark in aligning talent supply with demand.
—Brynn Cooksey, Forbes, 2 Mar. 2025
See All Example Sentences for miss its/the mark
Cite this Entry
“Miss its/the mark.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/miss%20its%2Fthe%20mark. Accessed 15 Apr. 2025.
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